In 1989, Tom and Kris Novetzke cashed in everything they owned to start a shave ice business in Minnesota, you know; one of the coldest, snowiest states in the USA? While most of their friends thought they were CRAZY, as tough Scandinavians… they persevered. The young couple with two kids and a baby were finally doing something they loved and believed in.
They discovered they had a knack for helping others with a similar entrepreneur spirit to be successful to grow a profitable Sno Biz Shave Ice operation. “Having a quality product with excellent service” is still their motto today. As they grew and added new operators to the Sno Biz family, they also added more products to their menu, thanks to Mark, their Director of Product Innovation a.k.a The Wizard of sn’OZ. Not only was Sno Biz a shave ice company, now it offered more delicious frozen treats like Sno Blended Coffees, Slush and Smoothies. Tom went as far as adding Cotton Candy to the menu after a trusted Sno Biz operator said their powdered flavors made the best cotton candy they had ever tasted!
Sno Biz was booming… so they roped in Kate, their darling daughter back in 2008. She jumped in head first not knowing much; luckily, this business is fun to learn. “Who would get upset selling smiles?” she’d say. Her personality fit well with the culture of this business and brought some new blood to Sales and Marketing. Their sons, Tommy and Ryan joined in on the fun business and now have finally understood the wisdom their father had been talking about for all these years. Having run out of kids and knowing the importance of working with smarter people than themselves, they found a third Tom, a.k.a “Getz”, the Marketing Guru to do the smart marketing stuff that makes us successful online. Eddie, Production Manager, a.k.a “Sir-Mix-A lot”, manages the hand-crafted small-batch blending and packaging process – each packet of flavor is made with LOVE (our secret ingredient).
Snippets heard around Bizzy’s water cooler:
Tom: “My promise is to always treat our company as if it were my own child. Give it care and discipline and continuing to learn is key. After almost 30 years, I can’t believe it actually worked!”
Kris: “To start a business from scratch, and see your kids take it to the next generation is priceless…but so is being able to finally have a day off!”
Kate: “As much as I’ve tried hard to be different, I’ve had to come to peace with the idea that I’m going to do the same thing that my parents do. Luckily, they are pretty great at it.”
Tommy: “I’m on the phone with the shipping company, can’t talk now.”
Getz: “I’m the third Tom. What are the chances? I’m buying a lottery ticket.”